Google My Business

How Important is Google My Business?

Having an up-to-date Google My Business profile can be integral to the success of your business, especially as a small business owner. Your Google My Business profile is likely to be the very first thing that a potential customer sees when searching for your business.

When a customer searches for a business like yours in their area, Google will show them the companies with the most established Google My Business profiles that are considered relevant to their search. If you wish to show up in those searches, it is pertinent that you keep your Google My Business profile up-to-date and relevant.

How Do I Set Up Google My Business?

Setting up your Google My Business is a rather simple process. You can find more information on getting this set up here.

(tip: If you do not have a physical office, it is best to choose to NOT display your address when first setting up your profile.)

Does Google My Business Affect My Website?

Your verified Google My Business profile is one of the best ways to drive customers to your website. When setting up your profile you can link your website to the profile. This means that every time someone visits your Google My Business profile, they will have the opportunity to visit your website. Additionally, when your website is associated with a Google My Business profile, Google will consider it to be a legitimate website associated with a legitimate business. In turn, this means that your website will show up in more search results and rank higher than nonverified businesses.

What About Google Reviews on My Business?

Without a Google My Business profile you are unable to respond to reviews. This puts your company at risk of having a bad reputation, as people can still leave reviews if Google suspects your business exists and there is an unverified business. Reviews directly reflect your ranking in Google searches and is the first thing that potential new customers will look at.

What Does Google Have to Do with My Customers?

A poorly kept Google My Business profile is a sure way to turn customers away from your business. It is the first impression that they will have about your business, and if the information is incorrect and incomplete you are likely to lose out on a lot of business.


Any additional questions?

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