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Google Ads vs Facebook Ads
Google Ads vs. Facebook Ads: Which is Better for My Company?
GoBoost is the platform used for developing your business’s online presence. Now that you’re ready to start advertising for your company, you may be thinking about the best advertising platform to use in GoBoost Ads : Google or Facebook?
Understanding the difference
Facebook and Google are the two most prominent advertising platforms, which is why we offer both as options for you to advertise your business. As a company, you may have the ability to advertise directly through Facebook or Google on your own. GoBoost Ads is meant to help you more easily accomplish this, without having to do all of the work that’s involved in setting it up.
Facebook Ads is a wonderful option to use directly through GoBoost rather than through Facebook on your own. This is because the content that will be posted and advertised is already entirely curated for you and will help you with your goals of exposure. These ads will actually appear on both Facebook and Instagram. You will need a business Facebook page in order to run the ads, but you do not need an Instagram account. Facebook Ads are great for keeping your company top of mind. Through this method of advertising, you have the chance to really introduce your company to a much broader audience. You can create awareness of your brand and services. Consumers might think about you if they need help with a repair, or are thinking about replacing a unit but haven’t done any research yet. You will reach a larger audience and have more people see your posts with Facebook Ads.
Google Ads appear solely when people directly search for a particular service or thing. If you ONLY want people who are really looking for new installations asap, then Google Ads may be a better fit for you. All of the backend verbiage that needs to be associated with your business is already handled by GoBoost.
Either source is a great way to promote your business, so choose which is best for you or invest in both if it fits your budget! Read more about general expectations and guidelines on advertising here.
Questions?
Reach out to support@goboost.com or +1 (833) 700-5001 and we will be happy to help.
We can also help you from the chat button in the upper right corner when you are logged in the platform at https://home.goboost.com