GoBoost Support Articles

Why Do You Need SEO?

Why SEO Is Important

SEO, or Search Engine Optimization, is an entire field of ever-evolving marketing. It may be a buzzword that you’ve ignored during a convention or the subject of an email that you immediately trashed, but it’s affecting you in more ways than you know.

“Search Engine Optimization...is the practice of increasing the quantity and quality of traffic to your website through search engine results.”

Read more about SEO here.

Home service business owners like HVAC Contractors, Plumbers, and Electricians used to get their new clients with ads on the local news channel or in the paper, levying word of mouth, and signs on the lawns of happy customers. Today, that stream of customers is moving online in record numbers. As internet-raised generations of kids become homeowners, there’s an entire demographic of people who need services just like everyone else, but they’re only looking for them online.

For those businesses, that means you suddenly need an understanding of online marketing that they have never needed before. That’s where SEO comes into play. Just about everyone online looks for local businesses; 97% of registered users have used a search engine like Google or Bing to find a local service at least once, and 54% of them are doing it monthly. When more than 1.6 billion searches are online, it’s crucial that your business is not missing out on these opportunities.

There are reviews out there you need to know about. There are ads that catch traffic and direct it away from you. You have to be visible online, and SEO is a crucial component of creating online visibility. “62% of consumers will disregard a business if they can’t find info on it online.” So what do you do?

You can hire someone, certainly, but that can be expensive. You can learn the field yourself, but if you’re an owner/operator, when are you going to have time to take a course, set everything up, and monitor it? This is where GoBoost comes in.

How GoBoost Can Help You

GoBoost offers services that are a plug-and-play solution to your online marketing needs. Once you sign up, you can set up your website with our Site Builder. Review monitoring only requires you to link your Google and Facebook accounts. After that, GoBoost operates as a one-stop shop for all your online marketing needs.

"As business owners, we have to constantly stay in the loop of the ever-changing world of technology, which includes SEO trends.” It’s a lot to ask of any individual. GoBoost can keep you up-to-date, informed, and functioning at competitive levels - for a lot less than a marketing agency or SEO specialist. Reach out to our support team at support@goboost.com to get started.

Questions?

We can also help you from the chat button in the upper right corner when you are logged in the platform at https://home.goboost.com